“ROLE OF SEO IN DIGITAL MARKETING”

The current online environment has nearly 200 Million active websites. These websites are competing with each other to get themselves displayed on the first page of the search engine. Based on this fact, you might be thinking that your website will take forever to get on the top.  – “THE ONLINE RACE”

So here is the question, what magic does the top ranking website do? The answer is simple. These websites are optimized. That makes them easy to find, crawl, and categorized by the search engine. This practice of optimizing your website is known as search engine optimization, popularly known as SEO.

So Let’s find out the five significant roles that SEO plays to make your Digital Marketing efforts successful. 

1. BOOST WEB TRAFFIC

The main Job that SEO for your website is increasing the web traffic, and it is only possible when your website appears on the first page. As per the latest findings, the top five results on the search page gets 75% of the clicks. Hence practising SEO will get you more traffic.

2. INCREASED VISIBILITY

The more visible you are, the more people will know you, remember you, and will engage with you. Having a higher ranking on the search engine will increase your brand recall and more likely to help you to achieve your marketing objectives. A proper search engine optimized website will help you achieve this. 

 

3. BUILD TRUST AND AUTHENTICITY 

One of the factors that makes a band successful is people’s trust in it. The same goes for your website. People consider a top-ranking website more trustworthy and authentic than a website that is not. SEO will make sure your website is viewed as a credible site by the visitors based on high ranking.

4. SEAMLESS USER EXPERIENCE

You create the content for your website with lots of effort in terms of time and money. It will be a total waste if no one visits and spend time on your website. SEO plays a vital role in giving visitors a seamless experience on your website in terms of responsiveness and fast page load time. 

5. STAY AHEAD OF YOUR COMPETITOR

With efficient and effective use of SEO techniques on your website, you will always stay ahead of your competitors who have similar business as yours.

The visitor will give more preference to your website as the search result will show your website first than your competitors.

THE WAY FORWARD

Taking into account the above roles of SEO, it’s quite clear that these are the points that you can’t skip in digital marketing. This practice will give you a competitive edge over your competitors in terms of brand awareness, increased conversions, and profits. SEO is not a practice that is done once but needs frequent adjustment and tuning to function effectively for your website. SEO, when practised consistently, will result in your website to appear on the first page with an increased flow of traffic, not just quantity-wise but quality also.

All in all, a digital marketing strategy without SEO is like a human without a soul. 

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